Simplify Your Site Make it easy on shoppers by adding a search function.

Oct 29, 2003

Share

Many successful Web stores include search functions that allowshoppers to search items throughout the site. Adding this featuremakes it easy for consumers to locate the products they want andneed, rather than going through endless links and indexes ofproducts. Search features can add much to a Web site by makingnavigation easy and allowing for click-through buying, but manysites fail to maximize the potential of this feature.

Excerpted from 101 Internet Marketing Tips For YourBusiness

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Want to Start a Simple Business That Helps the Planet? After 'One Night's Worth of Research,' He Started an Eco-Friendly Gig and Now Makes $200,000 a Year
I've Negotiated High-Pressure, Multi-Million-Dollar Deals for Artists Like Bruno Mars and Enrique Iglesias — Here's the Strategy That Always Helps Me Win
This Toxic Money Habit Is Becoming More Common — If You've Picked It Up, Your Finances Are at Serious Risk, Expert Warns
'This Year Almost Broke Me': Tom Schwartz Reveals 'Scandoval' Almost Shut Down His Restaurant After Losing 80% of His Business
'Not What Anybody Signed Up For': A Legal Expert Weighs in on the Labor Rule That Could Destroy Franchising
Anyone Can Try the Simple Strategy That One Billionaire Investor Used to Make His First Million Dollars Tax-Free

Most Popular

See all

Growing a Business

Your Company May Have a Costly Trust Problem. Here's How to Fix It — And Boost Your Profits.

Most companies are thinking about trust in the wrong way. Here's how to reframe trust as a product and supercharge your business.

By Sabino Marquez

Starting a Business

I Wish I Knew These Four Things Before Starting My Own Business

Starting a business is hard work to say the least. These are four lessons I wish someone had shared with me before going solo, so I'm here to share them with you.

By Amy M Chambers

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

By Eve Gumpel

Travel

Stay Prepared on the Road with This $80 Tire Inflator

Take a step to make business travel a bit safer.

By Entrepreneur Store

Devices

Add Some Life to the Office with $60 off This Bluetooth Speaker

This TREBLAB speaker provides 360-degree HD sound and high-powered connectivity.

By Entrepreneur Store

Science & Technology

Brand New GPT-4o Revealed: 3 Mind Blowing Updates and 3 Unexpected Challenges for Entrepreneurs

Unveiling OpenAI's GPT-4.0: The latest AI with vision, auditory, and emotional intelligence abilities is revolutionizing industries. How will it affect your business?

By Ben Angel