📺 Stream EntrepreneurTV for Free 📺

Watch Elon Musk's Second Attempt to Land a SpaceX Rocket Because 'close, but no cigar' simply isn't good enough.

By Jason Fell

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Elon Musk Fans via Facebook
Elon Musk

UPDATE: The launch has been postponed -- again. SpaceX says it is now scheduled for Wednesday, February 11, at 6:03 p.m. ET.

Trailblazing tech entrepreneur Elon Musk has something to prove. Earlier this month, Musk's SpaceX launched a Falcon 9 rocket and attempted to land it on a floating platform in the Atlantic ocean. The 14-story-tall rocket took off without a hitch, but it botched its landing, bouncing off the deck of the barge.

"Close, but no cigar," is how Musk described the failed landing. And for any entrepreneur worth his salt, "close" simply isn't good enough.

SpaceX will try again today. At 6:10 p.m. EST, a new Falcon 9 rocket will lift off from Cape Canaveral Air Force Station in Florida. Like last time, the rocket will soar up into space, then use GPS tracking to land itself smoothly on the platform.

In case you're not familiar, SpaceX is a company Musk founded in 2002 to "revolutionize space technology, with the ultimate goal of enabling people to live on other planets."

Related: Google, Fidelity Invest $1 Billion in SpaceX to Spread Internet Access Across the Globe

In addition to launching and hopefully landing the rocket, it will carry the National Oceanic and Atmospheric Administration's (NOAA) "Deep Space Climate Observatory." The instrument will detach once the pair reach space. It will be used to monitor solar winds generated by the sun that can cause disruption of telecommunications and GPS on Earth.

You can watch the launch event right here at 6:10 p.m.:

Related: Elon Musk to Build 'Hyperloop' Track, Likely in Texas

Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Productivity

Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Starting a Business

This Couple Turned Their Startup Into a $150 Million Food Delivery Company. Here's What They Did Early On to Make It Happen.

Selling only online to your customers has many perks. But the founders of Little Spoon want you to know four things if you want to see accelerated growth.