📺 Stream EntrepreneurTV for Free 📺

How to Show Your Clients That You Value Them Jason House, CEO and founder of the Iridium Sports Agency, talks about his approach to representing some of the world's top MMA fighters.

By David Meltzer

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Jason House, CEO and founder of the Iridium Sports Agency, shares the philosophy he's used to create one of the top agencies in mixed martial arts. House talks about how his educational and family backgrounds, as well as his experience as a college athlete, prepared him to become a successful agent.

House and The Playbook host David Meltzer discuss the approach of using strong core values to establish life-long relationships with your athletes, how House handles the recruitment of athletes, their expectations for the continued evolution of the UFC and mixed martial arts and why agents should never make decisions solely about money.

Related: This Entrepreneur Had to Welcome Failure When He Switched Lanes

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from The Playbook

This Yogi, Mystic and Founder Explains How to Become One With Everything, Understand Your Destiny and Live a Long Life

How This Water Company Is Helping the Environment by Eliminating Plastic Waste

3 Things Investor Look for When They Hear Your Pitch for the First Time

The Future of Lacrosse and Sports Media With Paul Rabil

Starting a Business

I Wish I Knew These Four Things Before Starting My Own Business

Starting a business is hard work to say the least. These are four lessons I wish someone had shared with me before going solo, so I'm here to share them with you.

Devices

Optimize Your Remote Workflow with Maximum Connectivity for Just $55

Stay connected as you work from home or anywhere in the world with this versatile stand with eight ports and 5Gbps data transfer speeds.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."