📺 Stream EntrepreneurTV for Free 📺

How to Convert Someone to Your Cause in 5 Simple Steps Phillip Stutts discusses the branding and marketing lessons he's learned from working in politics for the past two decades.

By David Meltzer

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Phillip Stutts, founder of Go Big Media and Win Big Media and author of Fire Them Now, shares his thoughts on why the five-step process for branding a politician is the exact same as branding a person, product or service in any other industry. He also shares why customer data is so essential when putting together an impactful advertising campaign.

Stutts and The Playbook host David Meltzer chat about the importance of testing your advertisements before launching a campaign, why businesses should operate with a giving and abundant approach and why they believe in giving prospective clients a free assessment in order to get alignment.

Related: Why TikTok Will Never Die
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from The Playbook

This Yogi, Mystic and Founder Explains How to Become One With Everything, Understand Your Destiny and Live a Long Life

How This Water Company Is Helping the Environment by Eliminating Plastic Waste

3 Things Investor Look for When They Hear Your Pitch for the First Time

The Future of Lacrosse and Sports Media With Paul Rabil

Editor's Pick

Most Popular

See all
Starting a Business

Clinton Sparks Podcast: The Secrets of Entrepreneurship Told by David Meltzer

This podcast is a fun, entertaining and informative show that will teach you how to succeed and achieve your goals with practical advice and actionable steps given through compelling stories and conversations with Clinton and his guests.

By Clinton Sparks
Franchise

McDonald's Introduces a New Dessert Inspired By 'Grandmacore' Trend

McDonald's will launch the "Grandma McFlurry," a limited-time dessert blending syrup, vanilla ice cream and candy pieces, as a tribute to comforting grandmotherly treats — and a nod to a TikTok trend.

By Carl Stoffers
Growing a Business

Clinton Sparks Podcast: The Struggles and Fame of Rapper Lil Yachty's Entrepreneurship Journey in Hip-Hop

This podcast is a fun, entertaining and informative show that will teach you how to succeed and achieve your goals with practical advice and actionable steps given through compelling stories and conversations with Clinton and his guests.

By Clinton Sparks
Business News

OpenAI's New Deal Sees the ChatGPT Trailblazer Following a Competitor's Lead

OpenAI is treading on Google's AI-training territory following its new deal with Reddit.

By Sherin Shibu
Productivity

Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

By Jason Feifer
Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

By Amanda Breen