How much of my profit should I spend on marketing?
By Pattie Simone Edited by Dan Bova
Opinions expressed by Entrepreneur contributors are their own.
Pattie Simone
Digital Adventurer, Profit Alchemist, Entrepreneur
As president of Pomona, N.Y.-based marketing-advantage and founder of WomenCentric, Pattie Simone empowers ambitious companies, individuals and entrepreneurs, helping them to develop strategic, integrated, well-branded communications that engage diverse audiences and fuel sales.
Want to be an Entrepreneur Leadership Network contributor? Apply now to join.
Editor's Pick
-
This Former Tesla Employee Started a Side Hustle to Save Gen Z Time — Now It's Raised Over $40 Million From the CEOs of Salesforce, Uber and More
-
A CEO Who Runs a Fully Remote Company Has an Unusual Take on Employees Starting Side Hustles: 'We Have to Be Honest With Ourselves'
-
How an Idea and a Facebook Post Led to a $49 Million Tiny Home Business
-
I Thought I Was Resilient, Until a Devastating Loss Showed Me Resilience Is Not Something You Just 'Have'
Business News
ChatGPT Users Report Mass Outage, OpenAI Says It's 'Investigating'
ChatGPT's outage was first reported early Tuesday morning.
Marketing
6 SEO Tips to Help You Rank in the New Era of Quality Content
What is the best SEO strategy after Google's March 2024 core update? Here's what you need to know.
Living
Bring Photography in House with This $40 Bundle
Study photography for your business with this 10-course bundle.
Business News
An Internal Google Database Tracking Years of Privacy and Security Issues Was Just Leaked to the Public
Though Google kept its information private, the company says it resolved all the issues.
Diversity
How to Implement Effective DEI Initiatives — A 4-Step Guide for Chief Diversity Officers
Crafting an effective DEI strategy is crucial for modern businesses due to its ethical and financial benefits. Here's how Chief Diversity Officers can successfully implement and optimize DEI initiatives.
Side Hustle
10 Online Side Hustles Proven to Boost Your Bank Account
Even the busiest schedules can accommodate finding a precious few hours to create a profitable online venture — something that many are already mastering.
