Jeff Hasen
Jeff Hasen is chief marketing officer at Hipcricket, a mobile marketing and advertising firm based in Seattle. This excerpt is adapted from his book, "Mobilized Marketing: How to Drive Sales, Engagement and Loyalty Through Mobile Devices," (John Wiley & Sons Inc., 2012).
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
Making Mobile Marketing Work for Your Business
Marketers offer insights on gauging the best ways to engage with your customers on the go.
More Authors You Might Like
-
Entrepreneur Store
Entrepreneur Store
-
Darian Shimy
Founder and CEO of FutureFund
-
Edward Fernandez
President & CEO
-
Adam Petrilli
CEO & Founder, NetReputation.com
-
Amanda Breen
Senior Features Writer
-
Veronica Fernandez
SVP and Regional Head of North America Business Solutions
-
John Rampton
Entrepreneur and Connector