Rebecca Horan
Founder and Brand Strategist
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Latest
How Brands Get People to Care. And How Yours Can, Too.
You know all those Subaru commercials starring, um, dogs? There's a good reason for that.
Stop Being So Modest! Why Women in Business Need to Get Comfortable with Bragging
For female entrepreneurs, bragging can be a struggle. Here's how to get past that roadblock -- in a comfortable way.
What to Do When Ambition and Motherhood Feel Like a Zero-Sum Game
For many professional women, the choice between returning to work full-time or staying home full-time can be complicated. Here are some suggestions to keep it from feeling like a no-win proposition.
The First Thing You Should Do When Building Your Brand (Hint: It Isn't Pick Out a Logo)
The best way to build your brand is to start from the inside out.
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