Scott Willyerd
President at Dick Jones Communications
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
Starbucks Couldn't Buy Better PR Than the Red Cups Coverage. Here's What We Can Learn From It.
The coffee company's latest campaign was a bold move, but they stuck to their core values while riding out the media storm.
A Tiny College Offers PR Crisis Lesson Businesses Should Study
When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.
Are You Ready for a PR Firm?
Before you reach out to a public-relations firm, make sure you answer these three questions.
More Authors You Might Like
-
Sherin Shibu
News Reporter
-
Joy Gendusa
Founder/CEO of PostcardMania
-
Jason Zickerman
CEO of The Alternative Board | Business Development and Growth Advisor
-
Amy M Chambers
Executive Coach, Life Coach, and #1 International Bestselling Author
-
Emily Rella
Senior News Writer
-
Dave Spooner
Co-founder of Innago
-
David Nilssen
CEO of DOXA Talent
-
Jacqueline Ann DeStefano-Tangorra, CPA, CFE, MBA
CEO and Founder at OBIS