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Get New Prospects at a Seminar Get new prospects the easy way by offering a door prize.

Here's a G.U.T.S.Y. number I have tried with great success.It is good for any workshop or seminar that you attend; you cancapture the moment and gain access to everyone in the room.Purchase a copy of a book or tape that has great value in youropinion. Ask the seminar leader during an early-morning break ifyou would be able to give a door prize. They will likely be takenaback by your offer at first, then give their approval to do so.Offer to draw one winner from among all the participants'business cards. Usually people will jump at the chance to win, andobtaining their business card will give you the ability to followup with each of them. Give the seminar leader a 3-by-5 card withcontact and other information about your business on it. Theseminar leader will read the information aloud and then choose yourdoor prize winner. He may offer to let you share information aboutyour business.


Craig W.Campana teaches G.U.T.S.Y. marketing strategies for smallbusinesses and hosts a weekly teleconference call for marketers(Tuesdays at 4 p.m. EST). Register to participate or pick up a copyof his 101 G.U.T.S.Y. Grabbers at http://www.gutsymarketing.com

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