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Flier Power What packs a marketing punch for just pennies apiece? The humble flier, of course.

By Jay Conrad Levinson

Opinions expressed by Entrepreneur contributors are their own.

One of the purest of the guerrilla marketing weapons is fliers.What makes the flier so pure-and so effective?

It gets action if you use it properly.

It is astonishingly inexpensive; we're talking penniesapiece here.

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