Ending Soon! Save 33% on All Access

Heinz Just Revealed It Made Ketchup With Tomatoes That Can Be Grown on Mars The condiment company teamed up with scientists to successfully create Heinz Marz Edition Ketchup.

By Emily Rella

Smith Collection/Gado | Getty Images

The billionaire space race and leaps and bounds made toward full human space tourism in the past years have made the prospect of traveling outside of this planet something that not only feels possible but fully probable in the near future.

The idea of eventually spending time in a completely different atmosphere raise questions about how people will spend their time exploring, sightseeing and well, eating.

Looks like Heinz Ketchup is ahead of the game with that.

The condiment company teamed up with scientists to successfully reveal Heinz Marz Edition Ketchup, a bottle of ketchup using tomatoes that were grown in conditions that mimic the atmosphere and conditions on the red planet.

"We're so excited that our team of experts have been able to grow tomatoes in conditions found on another planet and share our creation with the world," Chief Growth Officer for Kraft Heinz International Zone Cristina Kenz, said in a statement. "From analyzing the soil from Martian conditions two years ago to harvesting now, it's been a journey that's proved wherever we end up, Heinz Tomato Ketchup will still be enjoyed for generations to come."

The research and astrobiology team consisted of 14 people working over a nine month period at Florida Tech where they successfully grew a crop of tomatoes from earth-grown tomato seeds in the same water, temperature and soil conditions found on Mars.

"Two years ago, HEINZ and its Tomato Masters set out to successfully launch the first-of-its-kind experiment that has become one of the largest projects of its kind related to Mars ever conducted," the company said. "Experts in analyzing difficult soil conditions, picking the perfect seeds, and implementing world-leading agricultural techniques played a crucial role in ensuring the unmistakable taste of HEINZ Tomato Ketchup."

Heinz shared the news excitedly to fans on Twitter.

"Attention saucetronauts: the Heinz Marz Edition had landed," the company said. "Grown under Mars soil conditions, feast your eyes on mankind's first out-of-this-world ketchup."

The ketchup is not for sale to consumers, but was tested at Heinz' HQ in Pittsburgh where it passed sufficient taste and quality tests.

"What this project has done is look at long-term food harvesting. Achieving a crop that is of a quality to become HEINZ Tomato Ketchup was the dream result and we achieved it," said Dr. Andrew Palmer, team lead of the project at the Aldrin Space Institute. "And working with the Tomato Masters at HEINZ has allowed us to see what the possibilities are for long term food production beyond Earth."

Kraft Heinz Co. was up 23.57% year over year as of Wednesday afternoon.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Leadership

How to Break Free From the Cycle of Overthinking and Master Your Mind

Discover the true cost of negative thought loops — and practical strategies for nipping rumination in the bud.

Side Hustle

These Brothers Had 'No Income' When They Started a 'Low-Risk, High-Reward' Side Hustle to Chase a Big Dream — Now They've Surpassed $50 Million in Revenue

Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.

Growing a Business

It's Time to Prioritize Regular Performance Reviews — Here's Why Reviews Are Essential for Employee and Company Growth

Regular check-ins, focused discussions about goals and progress and constructive feedback build a thriving work environment.

Business Solutions

This is Your Last Chance to Get Microsoft Office for $25

Lock in a lifetime of access to 2019's Word, Excel, PowerPoint, and more favorites for your business.

Business News

Court Halts Graceland Foreclosure, Elvis' Granddaughter Calls Paperwork 'Forgeries'

The 13.8-acre estate was scheduled to be sold in a public foreclosure auction on Thursday. Presley's granddaughter and heir, Riley Keough, is fighting to save Graceland in court.