Ending Soon! Save 33% on All Access

New Investor Show 'Going Public' Makes a Splash on 'Good Morning America' The host of the groundbreaking series brought some great money-making tips to Michael and the crew.

By Entrepreneur Staff Edited by Dan Bova

This week, Lauren Simmons, the youngest-ever female trader on the floor of the New York Stock Exchange and only the second Black woman to hold such a role, appeared on Good Morning Amerca to share investing tips and discuss her role as host on the new show Going Public.

Going Public is an innovative interactive series where viewers can Click-to-Invest as they watch entrepreneurs launch their public offerings. The show was created by Todd M. Goldberg and Darren Marble, co-founders of Crush Capital, Inc., a pioneering new entertainment company operating at the intersection of fintech and capital markets, and is being produced by Emmy-nominated studio INE Entertainment, whose previous reality-show credits include The Biggest Loser and MasterChef.

Related: Are You an Investor? Get Ready for the 'Going Public' Series.

Companies on the show will utilize a capital-raising tool known as Regulation A, made possible by the JOBS Act of 2012, which enables regular viewers to invest in their public offerings. (Regulation A+ or "Reg. A+" is a securities registration exemption that allows companies to raise up to $75 million, and market their deal broadly, and permits anyone over the age of 18 globally to legally invest.)

Starting November 30, new episodes of Going Public can be seen streaming on Entrepreneur.com as well as goingpublic.com.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Now that OpenAI's Superalignment Team Has Been Disbanded, Who's Preventing AI from Going Rogue?

We spoke to an AI expert who says safety and innovation are not separate things that must be balanced; they go hand in hand.

Franchise

What Franchising Can Teach The NFL About The Impact of Private Equity

The NFL is smart to take a thoughtful approach before approving institutional capital's investment in teams.

Employee Experience & Recruiting

Beyond the Great Resignation — How to Attract Freelancers and Independent Talent Back to Traditional Work

Discussing the recent workplace exit of employees in search of more meaningful work and ways companies can attract that talent back.

Business News

Scarlett Johansson 'Shocked' That OpenAI Used a Voice 'So Eerily Similar' to Hers After Already Telling the Company 'No'

Johansson asked OpenAI how they created the AI voice that her "closest friends and news outlets could not tell the difference."

Business Ideas

Struggling to Balance Your Business and Your Relationship? This Company Says It Has a Solution.

Jessica Holton, co-founder and CEO of Ours, says her company is on a mission to destigmatize couples therapy so that people can be proactive about relationship health.

Marketing

Marketing Campaigns Must Do More than Drive Clicks — Here's How to Craft Landing Pages That Convert Clicks into Customers

Following fundamental design principles will ensure that your landing pages lead potential customers from clicking on an ad to completing a purchase.