Ending Soon! Save 33% on All Access

NFL Sunday Ticket and YouTube on Verge of Multi-Billion Dollar Deal. Is It Good for Fans? The potential move shows that major sports are blitzing streaming services.

By Entrepreneur Staff

Cooper Neill | Getty Images

The NFL's Sunday Ticket is on the verge of scoring a new deal with YouTube.

According to the Wall Street Journal, Google and the NFL are in the red zone of bringing the subscription-based Sunday Ticket package to YouTube TV next season. Sunday Ticket allows football fans to watch any game on Sundays, regardless of their geographical location. (So if you love the Patriots but live in Jets country, you're in luck.)

Satellite broadcaster DirecTV is in the last year of its Sunday Ticket deal and pays $1.5 billion annually for the rights. It is not known how much the potential YouTube deal will be worth.

This isn't the NFL's first move into streaming. Amazon Prime Video is the exclusive home for Thursday night games through the 2033 season, paying $1 billion per season for the rights.

The Wall Street Journal's reporting says that under the proposed plan, NFL games would be available to be streamed on both YouTube TV (currently $64.99-a-month) and YouTube Primetime Channels (prices vary per network) next season.

Streaming is clearly where the ball is headed — and not just in football. Apple streams some Major League Baseball games and has a new $2.5 billion deal with Major League Soccer. (Let's hope the soccer matches don't meet the same, um, displeasure expressed by MLB fans this season.)

The Wall Street Journal expects the terms of this deal to be finalized and made public as early as today.
Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Business News

Target Is Lowering Prices on Thousands of Items — Here's Where You Can Expect to Save

The news was announced ahead of Target's Q1 2024 earnings call, expected to occur Wednesday at 10 a.m. EST.

By Emily Rella
Business News

Elvis Presley's Granddaughter Fights Graceland Foreclosure, Calls Paperwork 'Forgeries'

The 13.8-acre estate was scheduled to be sold in a public foreclosure auction on Thursday. Presley's granddaughter and heir, Riley Keough, is fighting to save Graceland in court.

By Sherin Shibu
Business News

Kickstarter Is Opening Up Its Platform to Creators and Making Big Changes to Its Model — Here's What's New

The company noted it is moving beyond traditional crowdfunding and making it easier for businesses to raise more money.

By Sherin Shibu
Franchise

Know The Franchise Ownership Costs Before You Leap

From initial investments to royalty fees to legal costs, take stock of these numbers before it's too late.

By Clarissa Buch Zilberman
Business News

Red Lobster Breaks Silence on 'Misunderstood' Bankruptcy Filing: 'Does Not Mean We Are Going Out of Business'

The seafood chain filed for Chapter 11 bankruptcy protection on Monday.

By Emily Rella
Business Culture

The Psychological Impact of Recognition on Employee Motivation and Engagement — 3 Key Insights for Leaders

By embedding strategic recognition into their core practices, companies can significantly elevate employee motivation, enhance productivity and cultivate a workplace culture that champions engagement and loyalty.

By Mike Szczesny