Sea Potential The active baby boomer market provides a swell of opportunity for one entrepreneur.

Old Guys Rule
Vital Stats Thom Hill, 40, of Old Guys Rule in Ventura, California
CompanyApparel featuring vintage-inspired graphics
Projected 2008 Sales$8 million

Surf's UpIn 2003, professional surfer Don Craig was riding high, thanks largely to inspiration he drew from his father, legendary surfer Doug Craig. As a tribute to his dad, Don crafted some bumper stickers that said "Old Guys Rule." The saying struck a nerve with the general public--especially the 40- to 65-year-old set--so Don slapped the phrase on T-shirts and put them in several Southern California surf shops. They sold out immediately.