Tour Amazon's Funky Pop-up Loft Designed for Tech Entrepreneurs The new co-working space is designed to showcase Amazon's cloud services capabilities as that sector heats up.
By Nina Zipkin
Amazon Web Services (AWS), Amazon's cloud computing service, recently opened its first ever New York Pop-up Loft.
Like the first loft, opened last fall in San Francisco, the space gives startups a chance to answer questions about AWS tools firsthand. It also provides a chance to expand AWS's footprint with startups and entrepreneurs, as the cloud market heats up. AWS revenue grew 49% last year and while it leads in market share, services from rivals like IBM and Google are also growing quickly.
The education hub is part co-working space and part education hub, complete with a troubleshooting bar, classes and boot camps. Whimsically decorated with graffiti posters and a kitchenette packed with free snacks and beer, it's also a space Amazon hopes startups will want to spend time, attending events, getting work done or watching a ping pong tourney on the roof deck.
"You can come every day. The idea is to let people have an educational experience on their schedule," says Ariel Kelman, VP of Worldwide Marketing.
Watch this short video for your own personal video tour, to see the space for yourself.
