Ending Soon! Save 33% on All Access

Twitter Rolls Out New 'Crisis Information Policy' to Warn Users of Certain Content The company explained the new policy in a blog post this week.

By Emily Rella

Elon Musk has notoriously questioned Twitter on its policies around content suppression, even polling his millions of followers as to whether or not they believe that the social media company "rigorously adheres" to the concept of free speech.

Twitter is now taking a new stand and rolling out a new policy against misinformation that the company is dubbing its "crisis misinformation policy", applicable during deemed periods of "armed conflict, public health emergencies, and large-scale natural disasters."

"In times of crisis, misleading information can undermine public trust and cause further harm to already vulnerable communities," Twitter explained in a statement. "Alongside our existing work to make reliable information more accessible during crisis events, this new approach will help to slow the spread by us of the most visible, misleading content, particularly that which could lead to severe harms."

Related: It's Official: Elon Buys Twitter

The policy is being rolled out amid the escalating crisis between Russia and Ukraine, though the company only directly addressed this once.

"While this first iteration is focused on international armed conflict, starting with the war in Ukraine, we plan to update and expand the policy to include additional forms of crisis," the company said.

In order to enact the policy, Twitter will cover certain Tweets with the new warning that users will have to click through in order to see the content. Tweets with the warning will also not be promoted or amplified through users' feeds or on Twitter's public page.

The company clarified that this content will not be fully removed in an effort to "mitigate harm" without deleting content outright.

Twitter was down just shy of 30% year over year at market close on Friday.

Related: What Leaders Can Learn From Elon Musk's Unorthodox Twitter Takeover

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Marketing

Social Media Savvy CEOs Are the Ones Impressing Customers. Here's How to Make Yourself (and Your Brand) Memorable.

CEO impact goes beyond the boardroom. Learn how executive visibility affects your brand and why a strong leadership branding strategy is so critical to your bottom line.

Making a Change

Save Hundreds of Dollars and Learn up to 14 Languages with Daily 15-Minute Sessions on Babbel

Build expanded communication tools for international business ventures.

Side Hustle

These Brothers Had 'No Income' When They Started a 'Low-Risk, High-Reward' Side Hustle to Chase a Big Dream — Now They've Surpassed $50 Million in Revenue

Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Science & Technology

3 Major Mistakes Companies Are Making With AI That Is Limiting Their ROI

With so many competing narratives around the future of AI, it's no wonder companies are misaligned on the best approach for integrating it into their organizations.

Leadership

How a $10,000 Investment in AI Transformed My Career and Business Strategy

A bold $10,000 investment in AI and machine learning education fundamentally transformed my career and business strategy. Here's how adaption in the ever-evolving realm of AI — with the right investment in education, personal growth and business innovation — can transform your business.