Ending Soon! Save 33% on All Access

Burger King Gets Burned in Twitter Duel With Wendy's Wendy's and Burger King dueled over their competing $4 promotions.

By Lindsay Friedman

Opinions expressed by Entrepreneur contributors are their own.

A bit of friendly competition is never a bad thing, especially when two fast-food giants throw down the gauntlet.

Much to the enjoyment of onlookers, Wendy's and Burger King took to the ring in a Twitter fight over the weekend.

It all started when Wendy's tweeted out a promotion offering four menu items for $4.

Burger King decided to act, touting its own $4 promotion, which includes a fifth item: a cookie.

Yes, those were some fighting words. But apparently, if you take a swing at Wendy's, you'd better expect to hit the mattresses. Asked by a Twitter user what it would fire back at Burger King, the fast-food giant known for its square burgers snarkily responded "edible food."

The quip could have just as easily been delivered to Chipotle with its recent spate of E. coli cases, though White Castle seems to have already thrown a few punches at the burrito joint by releasing a new "Castle Clean" campaign last week.

Lindsay Friedman

Staff writer. Frequently covers franchise news and food trends.

Lindsay Friedman is a staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Target Is Lowering Prices on Thousands of Items — Here's Where You Can Expect to Save

The news was announced ahead of Target's Q1 2024 earnings call, expected to occur Wednesday at 10 a.m. EST.

Business News

Kickstarter Is Opening Up Its Platform to Creators and Making Big Changes to Its Model — Here's What's New

The company noted it is moving beyond traditional crowdfunding and making it easier for businesses to raise more money.

Franchise

Know The Franchise Ownership Costs Before You Leap

From initial investments to royalty fees to legal costs, take stock of these numbers before it's too late.

Business Culture

The Psychological Impact of Recognition on Employee Motivation and Engagement — 3 Key Insights for Leaders

By embedding strategic recognition into their core practices, companies can significantly elevate employee motivation, enhance productivity and cultivate a workplace culture that champions engagement and loyalty.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.