Ending Soon! Save 33% on All Access

The Hottest Franchise Trends for 2023 Looking for a business to buy in 2023? We predict which franchise categories will thrive, and list top brands available in each.

By Tracy Stapp Herold

This story appears in the December 2022 issue of Entrepreneur. Subscribe »

Where are the best business opportunities of 2023? We have some ideas.

As each year draws to a close, we at Entrepreneur try to envision the year ahead for franchising. To do this, we start with some big questions: What's happening in the world, and what's predicted to happen? Which industries are attracting new franchises? Which established industries are experiencing high unit growth? Where's the most spending and excitement? Then we add a bit of the intuition we've gained over decades of covering this industry—and identify 10 categories we believe will thrive next year.

This year's list includes some categories that are regular winners, like chicken, health and wellness, pets, and restoration. But it also includes some that haven't been on our radar in a few years, like breakfast, fitness, and recreation.

Related: Considering franchise ownership? Get started now and take this quiz to find your personalized list of franchises that match your lifestyle, interests and budget.

From there, we share the top franchises within those categories—which, in this case, includes more than 400 individual brands. Your next big opportunity might be in one of them. But keep in mind that inclusion in this listing is not a recommendation of any particular franchise. It's always important to do your homework before investing: Read the company's legal documents, consult with an attorney and an accountant, and talk to as many current and former franchisees as you can.

BreakfastChickenChildren's Education/EnrichmentFitnessHealth & WellnessMexican FoodPetsRecreationRestorationStaffing/Recruiting

Tracy Stapp Herold

Entrepreneur Staff

Tracy Stapp Herold is the special projects editor at Entrepreneur magazine. She works on franchise and business opportunity stories and listings, including the annual Franchise 500.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

TikTok Reportedly Laid Off a 'Large Percentage' of Employees as the App's Fate in the U.S. Remains Unclear

Laid-off TikTok employees were notified Wednesday night through Thursday morning.

Personal Finance

This Investment Bundle Includes a Trading Course and Stock Screener Tool for $150

Approach the stock market with an increased understanding.

Business News

Four Seasons Orlando Responds to Viral TikTok: 'There's Something Here For All Ages'

The video has amassed over 45.4 million views on TikTok.

Growing a Business

5 Strategies to Know As You Scale Your Business

Scaling a service-based company requires a comprehensive approach that goes beyond simply increasing revenue. It requires careful planning, strategic decision-making and a deep understanding of market dynamics.

Growing a Business

The Right Way to Ask Someone for a Million Dollars, According to a Fundraiser Who Does It For a Living

No matter what you're raising money for, Wanda Urbanskia says, the same basic rules apply.