James Patterson Wants to Ignite Sales With $300,000 Self-Destructing Book The prolific author is offering one reader a trip to an undisclosed location and the chance to read one of his books in 24 hours -- or else.
By Geoff Weiss
Opinions expressed by Entrepreneur contributors are their own.
Whoever said that the book business is dying a slow death hasn't met James Patterson. For his latest title, Private Vegas, the prolific author is using an explosive marketing scheme that also sounds like a fatal liability.
Patterson is vending an experience, whereby, for a cool $294,038, one reader will be invited to an unknown location and given 24 hours to read a "self-destructing copy" of another novel, Hope to Die. "A well-trained bomb squad" will be there to handle the situation, according to a promotional website.
The experience also includes first-class airfare, a five-course dinner with Patterson, a pair of golden binoculars and "a splendid reading space including perfectly chilled Champagne."
The site insists that the promotion is real, but makes no promises about the safety of the challenge -- which also reportedly includes "flying in a helicopter to the surface of a dormant volcano to make the book explode."
Related: This Company Sold $180,000 Worth of Actual B.S. on Black Friday
"Just in case," reads a faintly sarcastic FAQ section, "you'll need to sign a waiver."
But Patterson's less dauntless -- and less affluent -- fans needn't feel left out. Right now, the author is distributing Private Vegas e-book download codes to 1,000 lucky fans prior to its release on Monday. Readers have 24 hours to complete the book before it automatically deletes from their devices.
Each reader's progress can be tracked on a dedicated website, where participants can also "steal" time from one another to make the endeavor more nerve-racking.
"Publishing, in my opinion, needs to get out there competing with everything else in the world -- movies, television, etc. etc.," Patterson, a former ad exec, told Mashable. "It just seems to me I'm in a position to do that."
Related: Student Pulls Epic Skydiving Stunt to Land Startup Internship of Her Dreams
Check out a promotional video for the experience right here:
