Ending Soon! Save 33% on All Access

To Get Paid What You're Worth, Stand Out in a Small Industry Situate yourself as the "big fish" to see your leads grow.

By Scott Oldford

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Scott Oldford talks about how being the big fish in a small pond can help you get paid what you're worth.

In order to get paid what you're worth, consider taking tactics that are working on a large scale and applying them to a smaller market. By creating leads and targeting to a small number of people, you can establish yourself as an influencer in a narrower than average market. It can be a great advantage to be recognizable to a select number of people, since you will be thought of as a leading voice in the industry -- or, as Oldford puts it, a big fish in a small pond

Click the video to hear more about being an industry authority and getting paid your worth.

Related: The One Thing More Entrepreneurs Should Trust More Over Their Instincts

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Scott Oldford

Entrepreneur Leadership Network® Contributor

Mentor, Advisor & Investor for Online Entrepreneurs

Scott Oldford has helped build and scale countless 6, 7 & 8-figure online businesses in the education, certification, coaching, consulting and courses niche.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Scott Oldford

Why Developing a Business Mentorship Starts with Building a Close Relationship

Why Establishing an Intimate Connection With Your Customers Can Lead to Lifelong Value

The 3 Almighty Currencies Your Business Should Depend On

Right Time, Right Place: How to Be Relevant to Your Market

Side Hustle

These Brothers Had 'No Income' When They Started a 'Low-Risk, High-Reward' Side Hustle to Chase a Big Dream — Now They've Surpassed $50 Million in Revenue

Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.

Leadership

How to Break Free From the Cycle of Overthinking and Master Your Mind

Discover the true cost of negative thought loops — and practical strategies for nipping rumination in the bud.

Leadership

How a $10,000 Investment in AI Transformed My Career and Business Strategy

A bold $10,000 investment in AI and machine learning education fundamentally transformed my career and business strategy. Here's how adaption in the ever-evolving realm of AI — with the right investment in education, personal growth and business innovation — can transform your business.

Science & Technology

3 Major Mistakes Companies Are Making With AI That Is Limiting Their ROI

With so many competing narratives around the future of AI, it's no wonder companies are misaligned on the best approach for integrating it into their organizations.

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.