Ending Soon! Save 33% on All Access

SIIA Cosmetics Co-Founder Megan Rein Believes Everyone Deserves Beauty The seven-figure female innovator sits down with 'Entrepreneur' for a conversation that's more than skin-deep.

By Ashley Crouch

Opinions expressed by Entrepreneur contributors are their own.

SIIA Cosmetics is a Texas-based luxury beauty brand whose cruelty- and paraben-free products are 100% made in Korea. Befitting its global footprint, SIIA's mission is to bring the highest-quality, prestige cosmetics to the greatest number of people possible, eliminating what it views as "beauty deserts."

As co-founder and CBO Megan Rein (her fellow co-founders are CEO Simon Jeon and CVO Hicham Khodri) put it in a recent sit-down conversation, "A movement to meet society's current demands has begun, and in my vision this continues so that all people, no matter their background, feel fully served and included, and to continue improving sustainability for the health of the globe."

Above, you can view my complete interview with Rein, in which she and I discuss her entepreneurial journey and how SIIA is doing its part to push the beauty industry forward.

Related: 4 Ways Black Women-Owned Small-Retail Brands Changed the Game

Ashley Crouch

Entrepreneur Leadership Network® Contributor

Executive Brand Strategist, Bestselling Author, Investor

Ashley Crouch is an executive brand strategist for companies seeking high-end media placements across television, national outlets, TEDx and top podcasts. She is the host of Prowess Podcast and a bestselling author of Unknown to Unforgettable.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Brothers Had 'No Income' When They Started a 'Low-Risk, High-Reward' Side Hustle to Chase a Big Dream — Now They've Surpassed $50 Million in Revenue

Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.

Leadership

How to Break Free From the Cycle of Overthinking and Master Your Mind

Discover the true cost of negative thought loops — and practical strategies for nipping rumination in the bud.

Science & Technology

3 Major Mistakes Companies Are Making With AI That Is Limiting Their ROI

With so many competing narratives around the future of AI, it's no wonder companies are misaligned on the best approach for integrating it into their organizations.

Leadership

How a $10,000 Investment in AI Transformed My Career and Business Strategy

A bold $10,000 investment in AI and machine learning education fundamentally transformed my career and business strategy. Here's how adaption in the ever-evolving realm of AI — with the right investment in education, personal growth and business innovation — can transform your business.

Business News

A University Awarded a Student $10,000 for His AI Tool — Then Suspended Him for Using It, According to a New Lawsuit

Emory University awarded the AI study aid the $10,000 grand prize in an entrepreneurial pitch competition last year.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.