Get All Access for $5/mo

The Founders' 5 Timeless Lessons for Entrepreneurs We live in a nation that celebrates small business and encourages people to create an idea and make it their own.

By Jim Joseph

Opinions expressed by Entrepreneur contributors are their own.

I know I'm not the first to label our forefathers as among our first entrepreneurs. I may even go so far to say that Benjamin Franklin and gang were the first to truly foster an entrepreneurial spirit in this country. Of course, the pilgrims certainly started the movement here in the U.S., but it was the Declaration of Independence that cemented it in place, at least in my view of history.

As we celebrate another of our country's birthdays, it strikes me that there's a lot we can still learn from the great men and women of that day, and how they created, embedded and popularized an entrepreneurial environment that ultimately gave birth to one of the greatest nations in the world. They formed a nation that now celebrates small business and encourages people to create an idea and make it their own.

Related: 10 Inspirational Presidential Quotes

Here are a few lessons learned from John Adams and all that signed us into history.

1. Stick your neck out.

When you're an entrepreneur, you can't be afraid to dive in, and you certainly can't be tentative. If you're going to go for it, then you have to stick your neck out there with all the energy you have and make your idea come to life. Then you have to stick with it through thick and thin. You may feel like you are putting your life on the line, and in many cases you are, but that shouldn't stop you from going for what's right.

2. Have a compelling argument.

Running a new business is no easy feat, nor was starting a country, so you have to start with a good proposition about why you have a better option. Sure, salesmanship helps, but without a compelling argument about why people should switch to you, you won't be taken seriously.

Related: 8 U.S. Presidents Who Started as Entrepreneurs

3. Be a good writer (or hire one).

Of course, no matter how compelling the argument, it's meaningless if it's not well articulated. Is there anything more eloquently written than the Declaration of Independence? Your own brand story also needs to be told with clarity, persuasion, and with your audience in mind -- just like Thomas Jefferson did!

4. Embrace your independence.

Wear your entrepreneurial spirit with pride and confidence. It's not an easy road and the grass is always greener when you look at what the bigger companies have, but remember that your independence is what makes you special and compelling to your customers, so embrace it at every turn.

5. Act like a brand.

On July 4, 1776, the United States of America not only became a country, it became a brand with both functional and emotional benefits for its citizens. The spirit of what John Hancock signed was in essence a brand positioning for the kind of country they were trying to create. You too should have that same spirit in mind as you create your business and turn it into a brand.

So as we look to celebrate our great nation, with all the things we love about it and all the things we'd love to change about it, let's also celebrate the entrepreneurial spirit that lives in us all and celebrate the work that you all do to keep this country alive and thriving.

Happy Fourth of July!

Related: 50 Signs You Need to Start Your Own Business

Note: This article was originally published on July 4, 2014.

Jim Joseph

Marketing Master - Author - Blogger - Dad

Jim Joseph is a commentator on the marketing industry. He is Global President of the marketing communications agency BCW, author of The Experience Effect series and an adjunct instructor at New York University.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

This Former Starbucks Employee Started a Side Hustle That's Making More Than $70,000 a Month — and He's Not Done Yet

When Tom Saar moved to New York City, he spotted a lucrative business opportunity.

Business News

Is One Company to Blame for Soaring Rental Prices in the U.S.?

The FBI recently raided a major corporate landlord while investigating a rent price-fixing scheme. Here's what we know.

Business News

Amazon Has a Blank Book Problem: Buyers Report Receiving Fakes of Bestselling UFO Book

The book looked fine on the outside, but the inside was out-of-this-world.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Paramount Leadership Alludes to Layoffs If Merger Does Not Go Through

Paramount is awaiting approval on its merger with Skydance Media from majority shareholder Shari Redstone.

Marketing

6 SEO Tips to Help You Rank in the New Era of Quality Content

What is the best SEO strategy after Google's March 2024 core update? Here's what you need to know.