Ending Soon! Save 33% on All Access

This Man Spent 4 Years With the World's Most Innovative People. Here's What They Taught Him. We can learn a lot about what creativity takes from the people solving the world's most difficult problems.

By Linda Lacina

Mark Stevenson

How Success Happens is a podcast featuring polar explorers, authors, ultramarathoners, artists and more to better understand what connects dreaming and doing. Host Linda Lacina guides these chats so anyone can understand the traits that underpin achievement and what fuels the decisions to push us forward. Listen below or click here to read more shownotes.

People call Mark Stevenson a futurologist, but he wishes they wouldn't. He isn't in the prediction business after all. Instead, he helps governments, creatives, investors and corporations become what he calls "future literate." His job is to help people architect their lives and businesses to build a world that's not only sustainable but also equitable and humane

For his latest book, We Do Things Differently, he spent four years talking to people who were trying unexpected solutions for the big problems we're facing around the world. To make it into the book, the solutions couldn't be theoretical. They had to be things he could see and touch. They had to be making an impact -- and he wanted to meet the people benefiting. His purpose? To see if these unique individuals had created a window into a better future.

Related: Podcast: When PowerPoints Weren't Working, This Powerful Exec Passed Out Comic Books Instead

The research brought him to a town with a mayor and a basketball player who took its residents off the power grid, the founder of an online network which allows medical patients to swap treatment stories and share knowledge and the maker of an engine that runs on liquid air made from a lawn mower and a can of antifreeze.

While different, each innovator was an outsider of a sort. Each was forced into a situation where there were few options but to find a solution to a problem no one knew how to solve.

These innovators know how to push beyond the status quo -- with a type of tenacity most of us only marvel at. "All of us have good ideas. And guess how many of them get implemented -- almost none," says Stevenson."

And despite the havoc their work brought to their relationships and professional lives, the innovators in his book were also among the happiest people he'd ever met. They knew how to push beyond the status quo, along with the hard moments when money was tight and times were difficult. They believed a solution was possible and that they had a role to play in finding that explanation.

"They have a real fire in their belly, a real sense of purpose," says Stevenson. "It's tenacity that translates an idea into something we can actually use."

It's group that was never afraid to push, to ask questions and be challenged -- and one that didn't mistake experience for ego. But most importantly, it was a group that knew how to laugh. Stevenson says that seeking out laughter in the midst of difficulty won't just keep you going, it will keep you open to the widest range of new ideas

Related: Kathryn Minshew of The Muse: Decide Who You Are, or Have it Decided for You (Podcast)

To learn more about Stevenson's research listen to this week's podcast

To subscribe to this podcast, find us on the following platforms: SoundCloud, Stitcher, iTunes, Google Play.

Linda Lacina

Entrepreneur Staff

Linda Lacina is the former managing editor at Entrepreneur.com. Her work has appeared in the Wall Street Journal, Smart Money, Dow Jones MarketWatch and Family Circle. Email her at llacina@entrepreneur.com. Follow her at @lindalacina on Twitter. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Brothers Had 'No Income' When They Started a 'Low-Risk, High-Reward' Side Hustle to Chase a Big Dream — Now They've Surpassed $50 Million in Revenue

Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.

Leadership

How to Break Free From the Cycle of Overthinking and Master Your Mind

Discover the true cost of negative thought loops — and practical strategies for nipping rumination in the bud.

Science & Technology

3 Major Mistakes Companies Are Making With AI That Is Limiting Their ROI

With so many competing narratives around the future of AI, it's no wonder companies are misaligned on the best approach for integrating it into their organizations.

Leadership

How a $10,000 Investment in AI Transformed My Career and Business Strategy

A bold $10,000 investment in AI and machine learning education fundamentally transformed my career and business strategy. Here's how adaption in the ever-evolving realm of AI — with the right investment in education, personal growth and business innovation — can transform your business.

Business News

A University Awarded a Student $10,000 for His AI Tool — Then Suspended Him for Using It, According to a New Lawsuit

Emory University awarded the AI study aid the $10,000 grand prize in an entrepreneurial pitch competition last year.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.