Ending Soon! Save 33% on All Access

To Help Save the Planet, This Entrepreneur Builds Sustainable Farms in Urban Cities This CEO and co-founder is focusing his efforts on sustainable farming -- one city at a time.

By Rose Leadem

Opinions expressed by Entrepreneur contributors are their own.

Who says you can't build a sustainable farm in the middle of a huge city? Not Viraj Puri, the CEO and co-founder of Gotham Greens, an innovative urban farming company headquartered in Brooklyn, New York.

With the pursuit of making the nation's agricultural and food systems more sustainable, Puri and his team have made it their mission to grow high-quality food in urban areas using technology.

Related: How This Winemaker Makes Community the Backbone of His Company

Concerned about the major impact traditional farming has on natural resources and public health, Gotham Greens not only seeks to sustainably produce foods, but does so in areas that need economic revitalization and the creation of jobs.

"We're taking otherwise unused space, industrial space, and turning it into a vibrant green space while allowing natural farmland to exist," says Puri.

And so far, so good. Compared to traditional farming, Gotham Greens' operations use a fraction of the land, save water and helps the environment. Their 20,000-square-foot greenhouse in Brooklyn yields nearly the same amount of produce as a 20-acre farm.

Related: 3 Internet Entrepreneurs Finding Ways to Give Back

However, running a small business with a corporate social responsibility is no easy task. To be successful, Puri recommends other aspiring entrepreneurs to partner with like-minded organizations in order to stay focused on their mission and have a positive impact.

Check out the video to hear more insights from Puri.

Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Culture

The Psychological Impact of Recognition on Employee Motivation and Engagement — 3 Key Insights for Leaders

By embedding strategic recognition into their core practices, companies can significantly elevate employee motivation, enhance productivity and cultivate a workplace culture that champions engagement and loyalty.

Career

What the Mentality of the Dotcom Era Can Teach the AI Generations

The internet boom showed that you still need tenacity and resilience to succeed at a time of great opportunity.

Business News

Now that OpenAI's Superalignment Team Has Been Disbanded, Who's Preventing AI from Going Rogue?

We spoke to an AI expert who says safety and innovation are not separate things that must be balanced; they go hand in hand.

Employee Experience & Recruiting

Beyond the Great Resignation — How to Attract Freelancers and Independent Talent Back to Traditional Work

Discussing the recent workplace exit of employees in search of more meaningful work and ways companies can attract that talent back.

Franchise

What Franchising Can Teach The NFL About The Impact of Private Equity

The NFL is smart to take a thoughtful approach before approving institutional capital's investment in teams.