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Michael Jordan's Lessons Revealed in 'The Last Dance' 'The Last Dance' Producer Jon Weinbach talks how his team landed the record-breaking documentary series on Michael Jordan.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, Mandalay Sports Media Executive VP and The Last Dance Producer Jon Weinbach shares his insights on:

  • How his background in journalism and work with ESPN positioned him to build a career in media [0:57].
  • Hearing about the "mythical Jordan footage" and how The Last Dance came to fruition [3:40].
  • Why he believes the timing was perfect to tell the story of the Bulls' 1997-98 season [8:39].
  • Why the biggest key in finding the right career is knowing what you don't want to pursue [20:38].

Related: Strategies for Using Relevant Content to Scale Your Brand
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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