Ending Soon! Save 33% on All Access

Instagram Treats Users to Five Fresh, New Filters Their names are predictably funky, but they look pretty sweet.

By Kim Lachance Shandrow

Opinions expressed by Entrepreneur contributors are their own.

OlegDoroshin | Shutterstock.com

For the first time in two years, Instagram is treating its users to a fresh batch of photo filters -- five in all. And, of course, they're named like hipster kids.

Welcome, Aden, Crema, Ludwig, Perpetua and Slumber, in all your subtle beauty.

Related: New Polaroid Camera Lets Users Print Images and Share on Social

The popular photo sharing app, which last week eclipsed Twitter in total monthly users, announced the news in a blog post yesterday. According to Instagram, the added quintet of filters was inspired by the perpetual, crazy-hashtagged gush of art, fashion, photography and design snaps captured by its 300 million plus-member community.

If you haven't tweaked any pics with the new filters already, you should. They're already in your filter tray and they're super easy to use. Bonus for wafflers: You can even preview the filters' effects before committing.

Related: Wish You Could See the World Through an Instagram Filter? Now You Can.

Apparently in the gifting spirit, Instagram also rolled out the ability to add captions to photos last month. In an effort to quell fake accounts, the company also recently introduced Twitter-like verified badges for celebs, professional athletes and other high-profile public figures.

Related: 3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales

Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Brothers Had 'No Income' When They Started a 'Low-Risk, High-Reward' Side Hustle to Chase a Big Dream — Now They've Surpassed $50 Million in Revenue

Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.

Leadership

How to Break Free From the Cycle of Overthinking and Master Your Mind

Discover the true cost of negative thought loops — and practical strategies for nipping rumination in the bud.

Science & Technology

3 Major Mistakes Companies Are Making With AI That Is Limiting Their ROI

With so many competing narratives around the future of AI, it's no wonder companies are misaligned on the best approach for integrating it into their organizations.

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

Leadership

How a $10,000 Investment in AI Transformed My Career and Business Strategy

A bold $10,000 investment in AI and machine learning education fundamentally transformed my career and business strategy. Here's how adaption in the ever-evolving realm of AI — with the right investment in education, personal growth and business innovation — can transform your business.

Business News

A University Awarded a Student $10,000 for His AI Tool — Then Suspended Him for Using It, According to a New Lawsuit

Emory University awarded the AI study aid the $10,000 grand prize in an entrepreneurial pitch competition last year.