People and Brands Share Ideas for Crayola's New Crayon Color Crayola is saying goodbye to 'dandelion.'
By Rose Leadem
Opinions expressed by Entrepreneur contributors are their own.
Bye-bye, dandelion yellow. On March 31, which Crayola declared "National Crayon Day," the company announced plans to remove the color "dandelion" from its 24-pack and replace it with a new, yet-to-be-announced crayon from "the blue family."
Our beloved Dandelion decided to announce his retirement early! There's no taming an adventurous spirit! #NationalCrayonDay pic.twitter.com/RMk6pw3jR2
— Crayola (@Crayola) March 30, 2017
This is the first time Crayola has retired a color from its 24-count pack of crayons. But before you get disappointed, the company wants your help. Crayola has invited fans to help name the new blue color, which will debut in May.
Using the hashtag #NewCrayonColors, people are engaging in the new color promotion -- but not all are doing so in the way Crayola intended. Most are suggesting colors that aren't blue. Some other brands are even trying to squeeze some attention out of the crayon company's campaign.
Check out some of the out-there and creative ideas shared on Twitter so far:
Got some ideas for the #NewCrayonColors ? pic.twitter.com/fAyCG7Q1FX
— The Splat (@thesplat) March 31, 2017
Can we get Pizza Sauce Red for one of the #NewCrayonColors and also have them be scented?
— DiGiorno Pizza (@DiGiornoPizza) March 31, 2017
Thanks.
Golden Girls' Gold. #NewCrayonColors @Crayola pic.twitter.com/EoE7oxM6Fv
— Golden Girls Today (@GoldenGirls2085) March 31, 2017
Christopher Walken Cowbell #NewCrayonColors pic.twitter.com/USWLWxPSxY
— Cameron Grant (@coolcam101) March 31, 2017
#NewCrayonColors Puppy Paws Umber ? pic.twitter.com/9vnCAy9Ojc
— Jennifer Frith (@jenniferlfrith) March 31, 2017
#NewCrayonColors Presidential Skin Tone pic.twitter.com/nXBHtuA46a
— Ryan (@ryanztweetz) March 31, 2017
