Ending Soon! Save 33% on All Access

The 'Internet Slowdown' Is Coming: Tech Giants to Protest FCC's Net Neutrality Proposal Etsy, Kickstarter are holding a day of action on September 10 as the deadline approaches for public comments on the proposed 'fast lane' rules.

By Nina Zipkin

On September 15, the Federal Communications Commission will stop taking public comments on its net neutrality proposal. The proposal would allow for the creation of Internet "fast lanes" to those with the ability to pay for them.

Without net neutrality, the large cable companies and other ISPs would be free to provide multiple levels of service, and there is a concern that new ventures and up and coming entrepreneurs would be faced with a barrier to entry that they simply couldn't afford to clear.

Related: The Latest FCC Net Neutrality Rules Should Be Opposed

But on Wednesday, September 10, tech companies who oppose the proposal including Etsy, Kicktarter, Reddit, Foursquare and Mozilla will raise awareness about the issue through a protest called the Internet Slowdown. The day of action is being spearheaded by organizations like Fight for the Future, Free Press and Demand Progress.

Those participating in the protest will affix a widget that looks like a looping "site loading" icon -- often referred to as the spinning wheel of death -- onto their sites, provided by battleforthenet.com. The icons aren't meant to slow down any of the sites, but to remind people of what the Internet could look without the protection of net neutrality.

Related: A Brief, Unfolding History of Net Neutrality (Infographic)

Etsy CEO Chad Dickerson has been a vocal opponent of the FCC order, and explained why Etsy is be taking part in Wednesday's protest in a recent essay for Wired. "The FCC proposal threatens any business that relies on the Internet to reach consumers, stream video, process payments, advertise services or products, speak their minds, or do just about anything else," wrote Dickerson.

In August, the FCC announced that it will also be holding a series of roundtable discussions that will be livestreamed and open to the public through October. Until the 15th, citizens can publicly file comments through the FCC or e-mail at openinternet@fcc.gov.

Related: Comedian John Oliver Takes On FCC in Witty Net Neutrality Rant

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Marketing

Social Media Savvy CEOs Are the Ones Impressing Customers. Here's How to Make Yourself (and Your Brand) Memorable.

CEO impact goes beyond the boardroom. Learn how executive visibility affects your brand and why a strong leadership branding strategy is so critical to your bottom line.

Making a Change

Save Hundreds of Dollars and Learn up to 14 Languages with Daily 15-Minute Sessions on Babbel

Build expanded communication tools for international business ventures.

Side Hustle

These Brothers Had 'No Income' When They Started a 'Low-Risk, High-Reward' Side Hustle to Chase a Big Dream — Now They've Surpassed $50 Million in Revenue

Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Science & Technology

3 Major Mistakes Companies Are Making With AI That Is Limiting Their ROI

With so many competing narratives around the future of AI, it's no wonder companies are misaligned on the best approach for integrating it into their organizations.

Business News

A University Awarded a Student $10,000 for His AI Tool — Then Suspended Him for Using It, According to a New Lawsuit

Emory University awarded the AI study aid the $10,000 grand prize in an entrepreneurial pitch competition last year.