Be Strategic to Capture Media Attention Researching which media outlets will best serve your business can ensure that any media mention boosts your bottom line.
Looking to get your company featured by the media? You're not alone. Mentions in magazines, television and online media can give your brand a reach it might not have otherwise.
In this video, Entrepreneur.com's editorial director Ray Hennessey outlines your main strategies to research outlets as well as convert any media attention into measurable sales.
