Get All Access for $5/mo

Building the Brand, the Team and the Legends Jerry Jones Jr. discusses the evolution of the Cowboys' branding efforts.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

In this video, The Playbook host David Meltzer and Jerry Jones Jr., Executive Vice President and Chief Sales and Marketing Officer for the Dallas Cowboys, break down the development of a better business community through the team's newest endeavor, Formation.

Related: This Cancer Survivor Says You Should Pursue Significance, Not Success
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from The Playbook

This Yogi, Mystic and Founder Explains How to Become One With Everything, Understand Your Destiny and Live a Long Life

How This Water Company Is Helping the Environment by Eliminating Plastic Waste

3 Things Investor Look for When They Hear Your Pitch for the First Time

The Future of Lacrosse and Sports Media With Paul Rabil

Editor's Pick

Most Popular

See all
Business News

Is One Company to Blame for Soaring Rental Prices in the U.S.?

The FBI recently raided a major corporate landlord while investigating a rent price-fixing scheme. Here's what we know.

By Sherin Shibu
Side Hustle

This Former Starbucks Employee Started a Side Hustle That's Making More Than $70,000 a Month — and He's Not Done Yet

When Tom Saar moved to New York City, he spotted a lucrative business opportunity.

By Amanda Breen
Devices

Stay Focused at Work with These $110 Beats Fit Pro Earbuds

Lock in with a great deal on earbuds with spatial audio and active noise cancellation.

By Entrepreneur Store
Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

By Eve Gumpel
Business News

Amazon Has a Blank Book Problem: Buyers Report Receiving Fakes of Bestselling UFO Book

The book looked fine on the outside, but the inside was out-of-this-world.

By Sherin Shibu
Green Entrepreneur®

Why You Need a Contribution Mindset to Thrive in 2024 and Beyond

How to set yourself and your business up for long-term success.

By Jarrett Preston