Spreading The Word About Your Business If no one knows about your business, you're not going to grow anywhere. Here's how to start getting the word out.

Follow these simple tips for getting your business noticed:

• Use your business cards. Give your cards to everyone youmeet-even if it's not a business situation. And make sure thosecards accurately reflect your business's image.
• Join the right associations and organizations. Look for groupsyour prospects belong to, and concentrate your time there. Anddon't forget your industry trade group and local chamber ofcommerce.
• Develop an elevator introduction. You should be able to clearlydescribe what you do in 10 to 15 seconds. Practice until you get itright.
• Use testimonials. Nothing sells your business better thansatisfied clients. Let them do the talking for you.