Ending Soon! Save 33% on All Access

How This Company Utilizes Real-Time Interaction Intelligence to Help Dealmakers and Negotiators The co-founder and CEO of Substrata shares how his company analyzes subtext and nonverbal communication using AI.

By Jessica Abo

Opinions expressed by Entrepreneur contributors are their own.

Ori Manor Zuckerman and his team at Substrata are on a mission to help sales executives, dealmakers and negotiators. Founded in 2019, the company developed AI-Powered Social Intelligence to capture, process, and analyze the myriad of social cues that are conveyed in conversations between salespeople and their prospects. The co-founder and CEO sat down with Jessica Abo to talk about his company and shared his advice on how you can succeed when it comes to negotiations and sales.

Related: How This Clothing Designer Launched a Side Hustle Making Customizable Grazing Boards
Jessica Abo

Entrepreneur Leadership Network® Contributor

Media Trainer, Keynote Speaker, and Author

Jessica Abo is a sought-after media trainer, award-winning journalist and best-selling author. Her client roster includes medical and legal experts, entrepreneurs, small business owners, startup founders, C-Suite executives, coaches, celebrities and philanthropists. Visit www.jessicaabo.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Leadership

How to Break Free From the Cycle of Overthinking and Master Your Mind

Discover the true cost of negative thought loops — and practical strategies for nipping rumination in the bud.

By Aytekin Tank
Business Solutions

This is Your Last Chance to Get Microsoft Office for $25

Lock in a lifetime of access to 2019's Word, Excel, PowerPoint, and more favorites for your business.

By Entrepreneur Store
By Mita Mallick
Growing a Business

It's Time to Prioritize Regular Performance Reviews — Here's Why Reviews Are Essential for Employee and Company Growth

Regular check-ins, focused discussions about goals and progress and constructive feedback build a thriving work environment.

By Jeff Sekinger
Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

By Eve Gumpel
Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

By Vasily Voropaev