Start Early, Aim Low, Keep It Short: How to Run a Successful Kickstarter Campaign (Infographic) Ideally, entrepreneurs should ask for as little money as possible and set up campaigns that run no longer than 30 days.
By Geoff Weiss
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While a whopping $1.4 billion has been pledged on Kickstarter since the crowdfunding platform's inception in 2009, only 40 percent of projects have gone on to become fully funded.
To this end, small-business payroll service SurePayroll has compiled the following infographic about how to best attract Kickstarter funders and ultimately manage a winning campaign.
Entrepreneurs should start working six months prior to a campaign's launch, for instance, and remember that brevity is the soul of wit: product explanations should be no longer than one-to-two sentences, videos should last no longer than three minutes, the total length of a campaign should never exceed 30 days and the financial ask should remain as low as possible.
Related: How 'Exploding Kittens' Became the Most-Backed Kickstarter Project
And if you're going to be asking for big bucks, be prepared to put in the time. A recent study found campaigns that have successfully raised $100,000 spent at least 200 hours in the preparation phase and an average of 136 hours in project management.
For these and other stats, check out the infographic below.
