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Broth Is Not the Same As Soup! The Mistake That Cost My Company a Year of Growth
Kettle & Fire was selling bone broth like crazy. But when we tried to sell soup, we learned how hard product expansion can be.
¡Caldo no es lo mismo que sopa! El error que le costó a mi empresa un año de crecimiento
Kettle & Fire vendía caldo de huesos como loco. Pero cuando tratamos de vender sopa, aprendimos lo difícil que puede ser la expansión del producto.
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