Lon Safko
Lon Safko is a professional speaker and coach to large companies on harnessing innovative thinking and social-media strategies. He lives in Gilbert, Ariz., and is the author of The Fusion Marketing Bible: Fuse Traditional Media, Social Media, and Digital Media to Maximize Your Marketing (McGraw-Hill, 2012).
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
How Much Did That New Customer Cost You?
Determine your marketing plan's effectiveness by analyzing how much you're spending to gain just one client.
More Authors You Might Like
-
Cyrus Claffey
Founder of ButterflyMX
-
Emily Rella
Senior News Writer
-
Entrepreneur Store
Entrepreneur Store
-
Sherin Shibu
News Reporter
-
Entrepreneur Staff
Editor
-
Ivan Misner
Bestselling Author