![](https://assets.entrepreneur.com/content/1x1/300/20150924203615-Susan-M-Apgood-Headshot.jpeg?format=pjeg&auto=webp&width=240&height=240&crop=1:1)
Susan Matthews Apgood
President & CEO, News Generation, Inc.
Susan Matthews Apgood is the president and co-founder of News Generation, Inc., an issue-driven public-relations-services company specializing in using broadcast-media techniques to earn media placements for associations, non-profits, government agencies and clients of public-relations firms. She founded the Bethesda, Md.-based company in 1997 after earning her MBA in finance at American University. She frequently speaks on topics regarding public relations, media outreach and entrepreneurship.
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
5 Ways to Pump Your Business into the Media
Reaching out to the media about your product or service can feel overwhelming. But remember: Reporters want stories, and yours just might make their day.
More Authors You Might Like
-
Shawn P. Walchef
Founder of Cali BBQ Media
-
Emily Rella
Senior News Writer
-
Alex Goryachev
AI Executive & WSJ Bestselling Author
-
Cyrus Claffey
Founder of ButterflyMX
-
Sherin Shibu
News Reporter
-
Carl Stoffers
Senior Business Editor
-
Entrepreneur Staff
Editor