Ending Soon! Save 33% on All Access

McDonald's Opens Near the Vatican The Church leadership isn't exactly a fan of the new Golden Arches location.

By Nina Zipkin

Tiziana Fabi
A sign showing the direction of a McDonald restaurant is seen with the cupola of St Peter's basilica in the background, on January 3, 2017 in Rome.

You have to hand it to McDonald's. Its global brand efforts truly know no bounds. The franchise is even willing to run afoul of one of the world's most prominent religious institutions: the Catholic Church.

Last week, the Golden Arches opened a new location right outside Vatican City -- in a building that is owned by the Vatican. After touring St. Peter's Basilica, tourists can take in more sacred sights with Big Macs in hand.

Related: McDonald's Is Finally Catching Up to Other Fast Food Chains in One Big Way

The move displeased Roman Catholic Church leadership. In October, a cardinal named Elio Sgreccia told La Repubblica that the restaurant chain's presence in the area would be "a disgrace," asserting that the building would be better used to aid the less fortunate. He expressed distaste for the food, too, considering it an affront to the region's "culinary tradition."

But McDonald's soon won't be the only restaurant chain near the Vatican. A Hard Rock Cafe location was approved recently as well, according to DW. Before long, the area around St. Peter's Square might start to look a little like the Las Vegas strip.

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Career

Is Consumer Services a Good Career Path for 2024? Here's the Verdict

Consumer services is a broad field with a variety of benefits and drawbacks. Here's what you should consider before choosing it as a career path.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.