Ending Soon! Save 33% on All Access

The Executive Selection: Asteri Founded by Saudi entrepreneur Sara Al Rashed, Asteri is an innovative clean beauty brand that aims to celebrate the strength and uniqueness of Arab women.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Asteri

Founded by Saudi entrepreneur Sara Al Rashed, Asteri is an innovative clean beauty brand that aims to celebrate the strength and uniqueness of Arab women. This would, therefore, explain why Asteri chose to celebrate sisterhood in the "Modern Arab Beauty" campaign that it put out to launch its second collection of products.

Image courtesy Asteri.

In line with Asteri's mission to redefine the way we experience cosmetics, this particular collection features captivating colors, luxurious textures, and empowering products that both embrace and celebrate one's unique beauty.

Image courtesy Asteri.

Be it with the all-new Super Massive Kohl liner that comes in three new shades, or with the Aria Highlighting and Contour Sticks that allow you to sculpt your features to perfection, get ready to see your entire look elevated thanks to Asteri.

Related: UAE-Based Ethical Luxury Brand Abadia Is Reimagining Fashion For The Contemporary Woman

Leadership

How to Break Free From the Cycle of Overthinking and Master Your Mind

Discover the true cost of negative thought loops — and practical strategies for nipping rumination in the bud.

Business News

A University Awarded a Student $10,000 for His AI Tool — Then Suspended Him for Using It, According to a New Lawsuit

Emory University awarded the AI study aid the $10,000 grand prize in an entrepreneurial pitch competition last year.

Women Entrepreneur®

The Power Of Pause: Youmna Khoury, Founder, Youmi Beauty

How a two-year-long hiatus allowed Youmna Khoury to reimagine her enterprise, Youmi Beauty- and make it a bigger success than it was before.

Making a Change

9 Ways to Master the Art of Intellectual Foreplay

You only get one shot at a first impression. Here are some ways to sell yourself.

Business Culture

How To Keep an Entrepreneurial Spirit Alive in Your Small Business

These three tips will help you keep the spark for entrepreneurship that leads to long-term business success

Technology

Hyperfusion, In Partnership With ASUS, Introduces Advanced GPU AI Servers To Drive Innovation In The UAE

With a focus on data sovereignty and security, Hyperfusion is committed to driving innovation and shaping the future of AI in the region.