Get All Access for $5/mo

In Weak Shopping Environment, Cyber Monday Is Where It's At Overall spending from Thanksgiving through Cyber Monday is expected to be relatively flat, but online shopping is expected to buck the trend.

By Catherine Clifford

Opinions expressed by Entrepreneur contributors are their own.

Michael Dwyer/AP

Consumers continue to shift their shopping habits from stores to screens.

While the Black Friday to Cyber Monday shopping period is expected to be pretty lackluster this year, one bright spot -- if you can call it that -- is that Cyber Monday is expected to clock double-digit growth numbers, according to a report from Los Angeles-based industry research firm, IBISWorld.

Cyber Monday, the first Monday after Thanksgiving, is expected to generate $1.8 billion in sales, a 13.1 percent increase over Cyber Monday spending in 2012. While that's down from the 21 percent growth seen last year, it continues to signal to retailers that online is where it's at. Cyber Monday sales have increased by double digits every year since 2010.

Related: Why Every Business Needs a Cyber Monday Strategy

The growth in online shopping is more an indication of changing consumer behaviors than it is a sign of a robust shopping period, IBIS says. Also, while online sales are growing, consumers are still expected to spend almost eight times in stores on Black Friday what they are expected to spend on Cyber Monday online.

The day after Thanksgiving -- Black Friday -- is historically the unofficial start to the holiday shopping season and is expected to generate $13.6 billion in revenue, an increase of 3.9 percent over 2012, according to estimates from IBIS. That's less than the 5.9 percent year-over-year increase in spending recorded in 2012.

Faced with a shorter period between Thanksgiving and Christmas this year than most years, retailers are opening their doors earlier and earlier. Big-box retailers including Wal-Mart, Macy's and JC Penney will open Thanksgiving Day this year in an effort to lure in more foot traffic.

Related: Why Wait Until Saturday? Small Businesses Seek Black Friday Buzz

Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.

Business News

Y Combinator Helped Launch Reddit, Airbnb and Dropbox. Here's What I Learned From Its Free Startup School.

The famed startup accelerator offers a free course on building a business — and answers five pressing questions for founders.