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5 Ways You Can Develop a Brand The co-founder of Label the Agency shares her brand development tips to help entrepreneurs save time and money.

By Jessica Abo

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Label the Agency is a female-run entertainment marketing agency based in Los Angeles that focuses on events, celebrities and brand development. Co-founder Monica Jaramillo says that when it comes to developing a brand, you have to know who you are and what your purpose is. "You need to know who you're targeting, and you need to be able to tell somebody who you are in one to two sentences," she says.

Before lockdown went into effect, Jaramillo sat down with Jessica Abo to share her do's and don'ts when it comes to brand development and awareness.
Jessica Abo

Entrepreneur Leadership Network® Contributor

Media Trainer, Keynote Speaker, and Author

Jessica Abo is a sought-after media trainer, award-winning journalist and best-selling author. Her client roster includes medical and legal experts, entrepreneurs, small business owners, startup founders, C-Suite executives, coaches, celebrities and philanthropists. Visit www.jessicaabo.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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