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Why This 73-Year-Old Company Is a Master Instagram User How Walter E. Smithe is adapting with the times.

By Ximena N. Larkin Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Colleen Smithe Parker is director of advertising for Walter E. Smithe, a family-owned furniture business in Illinois. Walter E. Smithe has been in business for more than seven decades, and, like any long-lasting business, it has had to adapt over time.

So, the business that opened in the 1940s is now focused on social media marketing, particularly photo-heavy mediums like Instagram. Parker explains how the furniture company has developed a strategy to stay relevant, giving viewers tips on how they can do the same for their business.

Watch the video to learn more.

Related: Why This Entrepreneur Hands Out Skulls Instead of Trophies

Watch more videos on C1 Revolution's YouTube Channel.
Ximena N. Larkin

Writer, Publicist and Founder of C1 Revolution

Ximena N. Larkin is a digital strategist who specializes in using social media for public relations campaigns to create offline engagement. Based in Chicago, she is the founder of C1 Revolution and has worked on public relations, social media and marketing campaigns for companies. 

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