Marketing
Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.
If You Aren't Betting on the Media Industry, You Are Losing a Competitive Edge — Here's Why.
Building or acquiring media assets is an increasingly popular strategy adopted by creative entrepreneurs and startups looking to leverage the industry's unique characteristics.
You Might Think You're a Great Leader — But Do Your Employees Agree? Here's How to Harness Empathy to Drive Team Success
True empathy is the mixture of unfiltered honesty with a deep understanding of an individual's narrative.
All Startups Need a Well-Defined Brand Positioning Statement. Here's a 3-Step Framework to Help You Craft One.
Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.
What ROI Should Really Look Like for Your Company's Public Relations Campaigns
Many companies see the value of PR and are willing to invest in it. But they want lickety-split results and to see themselves plastered all over the news.
More Posts on Marketing
Livestream | Ask NBA All-Star Stephon Marbury About Mental Game, Launching a Business and More!
Join our free livestream on 5/16/24 at 12 PM ET with former NBA All-Star Stephon Marbury and tech CEO Reid Covington to gain their insights on marketing, starting a business and more. You don't want to miss it!
Your Company's Legacy is at Stake Without Succession Planning — Do These 8 Things to Secure Your Future.
So much entrepreneurial effort goes into starting and growing a business, yet one of the most overlooked issues is keeping it going beyond the founder. This article delves into eight strategies you can leverage to plan succession for your company.
These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'
Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."
'A Surprise Around Every Corner' How This Iconic Bookstore's Innovative Mix of New and Used Books Keeps Book Hunters Coming Back for More.
Here's how Powell's City of Books used its commitment to sustainability and environmental responsibility to create a landmark of literary passion.
Here's How I Determine If I'm Getting Value Out of X (and How You Can, Too)
Don't let low-value accounts and promotional material bog down your time on X (formerly Twitter). Here are some strategies to curate content, engage with quality people and maximize your time.
AI Might Know What You Are Feeling Before You Even Do — Here's How AI Can Help Us With Client Feedback
Adopting artificial intelligence tools means we are not just reacting to feedback; we are staying ahead of it. How AI Can Help Us Understand Client Feedback
How to Combine Your Online Marketing Tacts With In-Person Marketing
Here's how to combine offline and online marketing approaches for a better outcome for your business.
This CEO Shares 4 Highly Effective Ways to Promote and Scale Your Small to Medium-Sized Business
There's no one-size-fits-all approach to promoting businesses, but there are strategies that can be used based on a business's unique needs. This CEO shares four effective and practical ways to promote SMBs.
Why We Need to Create Brands That Align Our Purpose, Personality and Practice
Now more than ever — because consumers find an irrational amount of meaning in the brands they trust — awakened brands have the ability to change the world.
I Produce Many Large In-Person Events — Using a Very Small Budget. Here's How I Do It.
In-person events can be a great way for small businesses to grow their brands, make money and build and strengthen relationships.
Future-Proofing Your Business — 5 Strategies for Sustainable Growth in Times of Change
Key strategies for marketing and advertising agency leaders to navigate the rapid pace of technological and market changes, ensuring survival and growth.
