Marketing - Page 2

Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.

Marketing

Paid Advertising on YouTube — Strategies for Acquiring Subscribers Through Ads

Advertisers can gain a highly engaged audience by leveraging YouTube advertising analytics and taking a strategic, data-driven approach.

Starting a Business

This Serial Entrepreneur Sells 'Anti-Bitch Serum' That Keeps Customers Coming in 'All Day Long': 'I'm Like the Magic Eight Ball'

Jeni Castro, founder of Coffee Dose, explains how she brewed up a truly unique brand of coffee cafes.

Marketing

How to Ensure Your B2B Marketing Messages Resonate With Your Audience

Discover strategies to overcome the "curse of knowledge" and find the ideal writing partner in the dynamic world of B2B communication. From simplifying technical jargon to fostering strong relationships, this article equips leaders with the tools to craft compelling messages that drive business success.

More Posts on Marketing

Side Hustle

This Former Starbucks Employee Started a Side Hustle That's Making More Than $70,000 a Month — and He's Not Done Yet

When Tom Saar moved to New York City, he spotted a lucrative business opportunity.

Green Entrepreneur®

Why You Need a Contribution Mindset to Thrive in 2024 and Beyond

How to set yourself and your business up for long-term success.

Marketing

6 SEO Tips to Help You Rank in the New Era of Quality Content

What is the best SEO strategy after Google's March 2024 core update? Here's what you need to know.

Living

Bring Photography in House with This $40 Bundle

Study photography for your business with this 10-course bundle.

Side Hustle

10 Online Side Hustles Proven to Boost Your Bank Account

Even the busiest schedules can accommodate finding a precious few hours to create a profitable online venture — something that many are already mastering.

Growing a Business

The First Openly LGBTQ+ Person to Conquer the 7 Summits Reveals How 5 Lessons Learned on His Climbs Helped Him Grow a Business to $5 Million in Sales

Cason Crane, founder of Explorer Cold Brew, has a strong sense of adventure that guides him in business and life.

Marketing

This Unique Marketing Strategy Is Winning in 2024 — Here's Why (and How You Can Implement It Successfully)

Use this strategy to connect with customers, build trust and differentiate your business.

Branding

Why You Need a Customer Mission Statement if You Want a Successful Organization

Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus.

Growing a Business

3 Effective Engagement Tactics to Help Small Businesses Create Authentic Connections With Customers

Enhance your customer experience and foster stronger customer relationships using these three strategies.

Growing a Business

6 Things Every Brand Should Understand About PR

Public relations is an important part of business success, but brands don't always know what they're looking for. Here's what your publicist won't tell you about PR.