Get All Access for $5/mo

Patrick Bet-David on the Biggest Mistake Marketers Make How one marketing misstep could be costing you millions.

By Patrick Bet-David

Opinions expressed by Entrepreneur contributors are their own.

It's human to want to be liked. Natural to want a large audience. That's why it takes maturity to realize you'll never be able to please everyone. Why it's difficult to realize your identity and stick to it. Whether you're a CEO, an entrepreneur or a marketer, one of the biggest mistakes you can make in business is trying to appeal to every single customer. You just can't. No one has ever pulled it off.

In this video, Entrepreneur partner Patrick Bet-David explains how to identify your strengths and market them, making sure you're not constantly reaching for an audience that simply isn't there.

To learn more, click play.

Watch more YouTube videos from Bet-David on his channel and check out his new book Drop Out And Get Schooled.

Related: How to Write a One-Page Business Plan

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon Fire, Roku and Apple TV.

Click here to become a part of this growing video network.

Patrick Bet-David

Entrepreneur Network Contributor

Patrick Bet-David teaches the fundamentals of entrepreneurship and personal development while inspiring people to break from limiting beliefs or other constraints and achieve their dreams. It has been referred to as “the best channel for entrepreneurs.” Learn more from Patrick's invaluable expertise and check out Patrick's new book Drop Out And Get Schooled: The Case For Thinking Twice About College.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

Spend Less Time Worrying About Your Company's Runway — And More Time Rethinking Your Strategy. Here's How.

Perceived short runways leave founders in angst. It does not have to be this way; the best way to extend the runway is the right strategy.

Business News

Wells Fargo Reportedly Fired More Than a Dozen Employees for Faking Keyboard Activity

The bank told Bloomberg that it "does not tolerate unethical behavior."

Innovation

The Key to Real Innovation Is Cross-Pollination — Here Are 10 Ways to Implement It in Your Business

Transform your business with this unique approach to sparking innovation.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business Models

5 Questions to Ask to Make Sure Your Company's Financial Plan Is on Track

Conducting a "check-up" at midyear is essential to maintain a healthy financial plan.