Get All Access for $5/mo

Meet Ringly, Where Wearble Tech Meets High-Fashion Bling Ringly connects to your iOS or Android phone and can send alerts to you for everything from meetings to Uber.

By Emily Price

Opinions expressed by Entrepreneur contributors are their own.

Smartwatches can be great for getting you alerts from your phone on the sly. If you're a woman, however, the popular ones don't exactly scream high fashion or likely blend in with your typical wardrobe. Now, thanks to one fashionable startup, you don't have to strap a screen to your wrist to get undercover updates from your iPhone.

Meet Ringly, a smart ring that can discretely let you know you need to head out to your next meeting or that your client is calling, all while looking like a normal, attractive piece of jewelry.

The idea for the ring came to co-founder Christina Mercando after she kept missing calls from her family because she had her phone tucked away in her purse. "One day I was just looking down at my jewelry, and thought, "Hmmm I wonder if I can put something in my ring that would solve this problem?" she says. Mercado started sketching prototypes and Ringly was born.

Related: What Is Keeping Wearable Tech From Being Fashionable?

The 18k gold-plated smart jewelry comes with a semi-precious stone (black onyx, rainbow moonstone, pink sapphire or emerald), and blends in to whatever other jewelry you might be wearing. When you receive a notification, Ringly vibrates and a small light on the side of the ring momentarily shines to let you know what type of alert you're receiving. It's a subtle notification that you'll be able to understand, but the clients in your meeting won't even notice.

The type of notifications you get on the ring depends a lot on the wearer. Ringly supports five colors and four vibration patterns that can be customized within the ring's accompanying app to fit your specific needs. For instance, you might set it up to send one short vibration and a blue light when you're mentioned on Facebook, but four vibrations and a red light when your business partner is calling.

Out of the box, the ring supports text, call, email and calendar alerts from your iOS or Android phone as well as notifications from several different apps, including Instagram, Vine, LinkedIn, Tinder and Pinterest. You can even set an alert for Uber where Ringly lets you know when your car's arrived. The ring can last between two and three days on a single charge (depending on how popular are) and charges when it's placed its box.

Ringly will officially go on sale this Fall. If you can't wait to get your hands on it (literally), the company is accepting pre-orders for its first production run starting today, at $145 each.

Related: Google Glass Gets a High-Fashion Makeover, Still Looks Geeky

Emily Price

Technology Writer

Emily Price is a tech reporter based in San Francisco, Calif. She specializes in mobile technology, social media, apps, and startups. Her work has appeared in a number of publications including The Wall Street Journal, Reuters, PC World, Macworld, CNN and Mashable.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Branding

ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Business News

Sony Pictures Entertainment Purchases Struggling, Cult-Favorite Movie Theater Chain

Alamo Drafthouse originally emerged from bankruptcy in June 2021.