Google Glass Gets a High-Fashion Makeover, Still Looks Geeky The tech company unveiled a range of headsets created in collaboration with fashion designer Diane von Furstenberg, which will go on sale June 23.

By Laura Entis

Opinions expressed by Entrepreneur contributors are their own.

Google Glass is getting a high-fashion makeover courtesy of Diane von Furstenberg.

Google unveiled a line of wearables (five new frames and eight shades in two distinct styles) created in collaboration with the fashion designer's studio, DVF, early this morning. The line will be available through the Google Glass website and Net-a-Porter starting June 23, which means if you live in a tech hub like San Francisco or New York City, you're undoubtedly going to see people rocking Google Glass DVF shades this summer.

While this isn't the first time Google has tried to transform Glass's image from geeky to cool -- back in the January, the company rolled out the Titanium Collection, a line of frames with a hipster-esque aesthetic – it's a bolder, more high-profile attempt.

Does it work? To varying degrees. Some of the DVF frames are subtle and would be cute on their own, but they do little to disguise the trademark cyborg-y bar that sits on the right side of each headpiece. Diane von Furstenberg may be onto something, however, with a pair of multi-colored wrap-around sunglasses. Frankly, they're pretty hideous but that may work to their advantage; wear the garish shades, and it's possible to imagine that passersby will notice their flash before they notice that they're Glass. Step in the right direction, I guess?

Related: Nerds Rejoice. Google Glass and Bitcoin, Together at Last.

A pair of simple black sunglasses (with a matching black bar on the right side of the frame) is the most promising -- the black on black sort-of-almost disguises the fact that you are wearing a computer on your face.

This isn't the last time we'll see a line of Google Glass frames and shades designed by an outside company. In March, Google announced a strategic partnership with the Milan-headquartered eyewear company Luxottica to create Google Glass Ray-Ban and Oakley frames and shades that combine "high-end technology with avant-garde design." No word yet on when Google Glass Ray-Bans will make their debut.

Last month, Google Glass became available to everyone in the U.S. for $1,500. DVF frames and shades will cost slightly more: According to the Verge, DVF Glass shades will set you back $1,620 while DVF prescriptive lenses ring in at $1,725.

Related: Would You Spend $1,500 on Google Glass?

More Stylish (Read: Expensive) Versions of Google Glass Will Soon Be Available

Image credit: Google Glass
Laura Entis is a reporter for Fortune.com's Venture section.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Culture

A Slack Channel or Meditation App Won't Fix Mental Health — Here's How to Lead Like It Matters

Mental health should be treated as a core component of your company's infrastructure, not an afterthought or perk. Neglecting it leads to diminished productivity, burnout and high employee turnover.

Business News

'The Decade of Autonomous Vehicles': Nvidia CEO Predicts Major Growth in Robotics, Self-Driving Cars

At the VivaTech conference in Paris this week, Nvidia revealed its autonomous vehicle development platform for automakers to build self-driving cars.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

As a Leader, You Set the Tone — Here's Why Staying Calm Builds a Stronger Business

One thing I know unequivocally is that your mindset as a leader directly impacts your entire organization.

Business News

Shaquille O'Neal Is Settling the FTX Class Action Lawsuit Filed Against Him By Investors. Here's How Much He'll Pay Out.

NBA Hall of Famer Shaq is settling a class action lawsuit brought by FTX investors who claim they were misled.

Business News

Deloitte Is Reimbursing Employees Up to $1,000 — For Buying Lego Sets

Each Deloitte employee can spend up to $1,000 on items to improve their well-being.