Branding - Page 9
From personal branding or corporate business branding, entrepreneurs know a strong branding strategy and design are imperative to success. Learn more, here.
Kim Kardashian's Skims Is Making Underwear for Men — But the $4 Billion Brand Could Soon Announce Even Bigger News
Items in the new men's line, which includes undershirts and leggings, range from $16 to $54.
How Diagnosing Your Brand Through the Metaphor of Mental Health Can Help You Get Unstuck
Explore how mental health metaphors like schizophrenia, anxiety and depression can illuminate your understanding of your brand, providing actionable insights to elevate your company's clarity and confidence.
Want to Attract Diverse Talent? You Need to Work on Your Employer Brand — Here's Why.
How your business shows up on social media and everywhere else online is a critical piece of your strategy for attracting new potential employees. One of the first things potential employees do when considering your business as a possible employer is look at your online presence. The question that they're trying to answer is: Who are you and what do you stand for?
How to Preserve Your Brand's Humanity in the Era of AI
Businesses are delving deeper and deeper into AI. How can you avoid losing your company's humanness while still getting the benefit of AI innovations? These three strategies will help you keep your brand humanity strong.
More Posts on Branding
5 Inventors Share The Secret They Wish They'd Known When Developing Their Products. Now Their Brands Sell Millions.
Founders and designers of cookware, boxed wine, soda brands and more share what they know now, and wish they'd known before taking their product to market.
How Generative AI Will Revolutionize The Future of Your Brand
Artificial intelligence has disrupted many traditional ways of graphic design, and it can be harnessed to revolutionize the future of your company. be apart of it What this means for the future
Supercharge Your Brand Awareness with These Game-Changing PR Tools
If you want a strong brand presence — and therefore more loyal customers — you need to unlock the power of two specific components of a public relations strategy.
How a Strong Personal Brand Can Justify Charging a Premium
A strong personal brand enhances the ability to charge premium prices by elevating perceived value and exclusivity and plays a crucial role in amplifying PR efforts, standing out in a saturated market, and establishing credibility and opportunities across various industries.
Want to Improve Your Brand's Storytelling? Shift Your POV to Tell a Better Narrative. Here's How.
In a crowded digital media environment of voluntary engagement, brand storytelling isn't enough to grab attention. You must approach the story from the right perspective — your customer's.
Trust Should Be the Foundation of Your Business — Here's How to Earn It.
Here are five areas entrepreneurs and business leaders should tackle and invest more in to fuel a reputation for being incredibly reliable, which will help you drive greater customer trust, loyalty and success.
Don't Be a Boring Brand – How to Create Brand Distinction That Has Everyone Turning Their Heads
In the minds of most consumers, you're selling commodities — unless you've created a brand distinction. This article will show you how to craft a brand that's not just known but unforgettable.
Devin Eichler of Crafty Cow Explains How to Use Your Personal Brand to Boost Your Business
The founder and CEO of Crafty Cow Devin Eichler discusses streamlining operations with Toast, connecting with customers through personal branding, and never being afraid to ask for help.
When to Know If Rebranding the Right Move For You — and What You Should Focus on When It's Time
Discover if rebranding is what your company needs to work on by asking yourself key questions about why you want to rebrand in the first place and which key areas are most important to focus on, whether that be a refresh, partial or full rebrand.
Why Recent Layoffs and Unaddressed Employee Grief Are Hurting Your Company's Bottom Line
Communication can go a long way in creating trust, stability and vision in an organization's very unstable time of grief. This will, in turn, improve the company's bottom line as well.
Why Brands are Becoming the New Badges of Belief and Belonging
Brands have a responsibility that shouldn't be taken lightly. They can make the world a better place, one brand at a time.