Get All Access for $5/mo

Free Webinar: Get Your Business Into Recovery Mode Now Join author Mark W. Johnson as he explores adjacent businesses and capabilities needed to meet the new normal of your business when we get to the other side.

By Entrepreneur Insider

Opinions expressed by Entrepreneur contributors are their own.

Natalie_magic | Getty Images

The business environment that you land in when the pandemic comes to an end may be very different from what it was before the crisis began. Of course nobody has a crystal ball, but while you can't predict what's coming with perfect certainty, you can develop much more clarity than you might expect about how you can better serve your customers in that different environment, create a strategy to do so, and set it into motion. Getting from here to there is likely to be a rough journey, involving a lot of painful mistakes and some inevitable course corrections. But if you manage from the present forward while leading from the future back you can emerge from the crisis with a company that is stronger and more resilient than it was before.

During this session, Mark W. Johnson, author of Lead From The Future will explore how to:

  • Make time for visionary thinking, even during a crisis
  • Set a new time horizon; six, twelve, or eighteen months out to discuss how this crisis might affect your organization
  • Walk each vision back to the present, by deciding on a set of long-term, mid-term, and immediate steps that your organization can begin to implement today
  • Rally your team around your vision by developing an inspiring, purposeful and hopeful narrative
  • Decide what your core business will look like by answering: What will we keep doing? What should we stop doing? What should we start doing?
  • Explore adjacent businesses and capabilities needed to meet the new normal of your business when we get to the other side
  • Form two teams; a transformational leadership group and an innovation team to help move the plan along and develop the needed initiatives

Watch Now

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Branding

ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Business News

You Can Now Apply to Renew Your U.S. Passport Online — But There's a Catch

The U.S. State Department officially launched the beta program this week.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.