Get All Access for $5/mo

Google May Have Violated Wiretap Laws In a win for online privacy advocates but a blow to advertisers, a federal judge has ruled Google may have violated wiretapping laws by scanning and reviewing users' Gmails.

By Ray Hennessey Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

AFP

In a victory for online privacy advocates but a blow to advertisers, a federal judge in California has ruled Google may have violated wiretapping laws by scanning and reviewing users' Gmails.

Google has long scanned Gmail messages to then target advertising to its users. The company has argued the practice is perfectly within the confines of both federal and state eavesdropping laws because Gmail users give up their privacy as part of Gmail's Terms of Service contract.

U.S. District Judge Lucy Koh disagreed, saying those Terms of Service "did not explicitly notify Plaintiffs that Google would intercept users' emails for the purposes of creating user profiles or providing targeted advertising."

What's more, even if Gmail account holders consented to having their emails searched, the people with whom those users are communicating didn't. Google has claimed that users of, say, Microsoft's Outlook, should know that Google will view their mail when sent to a Gmail account.

Related: Google Looking Beyond 'Cookies' to Track People Online

Koh was unconvinced, saying she "cannot conclude that any party — Gmail users or non-Gmail users — has consented to Google's reading of email for the purposes of creating user profiles or providing targeted advertising."

The ruling, part of a proposed class action against Google, is a big win for privacy advocates, who have complained that technology companies have too much access to personal information and are not overt enough in explaining how customer information and data are used.

The chorus for more protections has only gotten louder since it was revealed that companies like Google shared information with the U.S. government as the National Security Agency spied on American emails, texts and phone calls.

Still, companies have long found that there is a potentially high value proposition for advertisers in targeting marketing toward users based on their interests. Google, for instance, has long tied advertising to search results from users. Gmail, it argues, is an extension of that.

But Google has found itself more and more in the crosshairs of the privacy-protection crowd. Earlier this month, the company found out its capture of data over open Wi-Fi routers also could violate federal wiretapping laws. Google captured data through cars sent throughout the company to record images for its Google Street View maps. It has said it did so to improve its location-services features, but broader content was captured by the cars.

Google is not alone. In theory, Judge Koh's ruling could affect other companies that mine free email for information to match with advertisers. Yahoo mail, for instance, has a Terms of Service that allows for broader data capture.

Court: Facebook Likes Are Protected Speech

Ray Hennessey

Former Editorial Director at Entrepreneur Media

Ray Hennessey is the former editorial director of Entrepreneur.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.

Business News

'Passing By Wide Margins': Elon Musk Celebrates His 'Guaranteed Win' of the Highest Pay Package in U.S. Corporate History

Musk's Tesla pay package is almost 140 times higher than the annual pay of other high-performing CEOs.

Business News

Joey Chestnut Is Going From Nathan's to Netflix for a Competition 15 Years in the Making

Chestnut was banned from this year's Nathan's Hot Dog Eating Contest due to a "rival" contract. Now, he'll compete in a Netflix special instead.

Marketing

Are Your Business's Local Listings Accurate and Up-to-Date? Here Are the Consequences You Could Face If Not.

Why accurate local listings are crucial for business success — and how to avoid the pitfalls of outdated information.

Money & Finance

Day Traders Often Ignore This One Topic At Their Peril

Boring things — like taxes — can sometimes be highly profitable.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.