Get All Access for $5/mo

6 Reasons Customers Aren't Opening Your Emails (Infographic) Avoid these common email marketing sins or end up in the trash folder of eternal doom.

By Kim Lachance Shandrow

Opinions expressed by Entrepreneur contributors are their own.

Two seconds. That's all you get to make a good first impression.

That's how long, rather how short, people typically take to size up an email from marketers, should they even open it at all. When they do -- if you don't move them in some way in two fleeting seconds -- it's game over. Delete. Your email marketing efforts are doomed to the trash folder. Conversion denied.

Related: 10 Ingredients for a Successful Email Marketing Campaign (Infographic)

To help you avoid that ugly fate in your next campaign, the folks at Mailify, an email marketing software maker, have put together a helpful, pinball game-themed infographic that shows you six common email marketing sins to avoid like, well, playing pinball blindfolded. Don't heed this wise advice and it could be game over -- and nil ROI -- for you. Check it out below.

Click to Enlarge

6 Reasons Customers Aren't Opening Your Emails (Infographic)

Related: 6 Email-Marketing Techniques That Boost Click-Through Rates

Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

This Former Starbucks Employee Started a Side Hustle That's Making More Than $70,000 a Month — and He's Not Done Yet

When Tom Saar moved to New York City, he spotted a lucrative business opportunity.

Business News

Is One Company to Blame for Soaring Rental Prices in the U.S.?

The FBI recently raided a major corporate landlord while investigating a rent price-fixing scheme. Here's what we know.

Business News

Amazon Has a Blank Book Problem: Buyers Report Receiving Fakes of Bestselling UFO Book

The book looked fine on the outside, but the inside was out-of-this-world.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Paramount Leadership Alludes to Layoffs If Merger Does Not Go Through

Paramount is awaiting approval on its merger with Skydance Media from majority shareholder Shari Redstone.

Marketing

6 SEO Tips to Help You Rank in the New Era of Quality Content

What is the best SEO strategy after Google's March 2024 core update? Here's what you need to know.